Virginia Contest and Loyalty Rules

Last updated: January 1, 2026

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1. Virginia Cannabis Status

Virginia has legalized cannabis for adult recreational use. HigherScore operates loyalty programs for licensed dispensaries and cannabis brands throughout the state.

2. State-Specific Regulations

The following regulations apply to HigherScore programs in Virginia:

  • Adult-use legal
  • No retail yet
  • Medical dispensaries

3. Age Verification

All participants in Virginia must be at least 21 years of age. HigherScore verifies age at account creation and may request additional verification for high-value redemptions.

4. Promotional Limitations

Virginia cannabis regulations may impose restrictions on:

  • Types of prizes that can be offered
  • Marketing and advertising of promotions
  • Discount structures and point values
  • Frequency of promotional campaigns

HigherScore works with participating brands to ensure all promotions comply with VA requirements.

5. Data Privacy

Virginia may have additional privacy requirements for cannabis-related businesses. HigherScore complies with:

  • State consumer privacy laws
  • Cannabis industry record-keeping requirements
  • HIPAA requirements (for medical programs)
  • Data security standards required by VA regulators

6. Dispute Resolution

Disputes involving Virginia participants will be resolved according to the general Contest Rules, with the following additions:

  • Governing law: Laws of the State of Virginia
  • Venue: Courts located in Virginia (for state-specific claims)
  • Regulatory complaints may be filed with the Virginia cannabis regulatory authority

7. Contact

For questions about Virginia-specific rules, contact:

HigherScore
Email: legal@higherscore.app
Subject: Virginia Rules Inquiry