Wisconsin Contest and Loyalty Rules

Last updated: January 1, 2026

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1. Wisconsin Cannabis Status

Wisconsin currently permits only low-THC/CBD products. HigherScore operates limited programs for qualifying CBD retailers in the state.

2. State-Specific Regulations

The following regulations apply to HigherScore programs in Wisconsin:

  • CBD only
  • No medical program
  • Reform efforts ongoing

3. Age Verification

All participants in Wisconsin must be at least 21 years of age. HigherScore verifies age at account creation and may request additional verification for high-value redemptions.

4. Promotional Limitations

Wisconsin cannabis regulations may impose restrictions on:

  • Types of prizes that can be offered
  • Marketing and advertising of promotions
  • Discount structures and point values
  • Frequency of promotional campaigns

HigherScore works with participating brands to ensure all promotions comply with WI requirements.

5. Data Privacy

Wisconsin may have additional privacy requirements for cannabis-related businesses. HigherScore complies with:

  • State consumer privacy laws
  • Cannabis industry record-keeping requirements
  • HIPAA requirements (for medical programs)
  • Data security standards required by WI regulators

6. Dispute Resolution

Disputes involving Wisconsin participants will be resolved according to the general Contest Rules, with the following additions:

  • Governing law: Laws of the State of Wisconsin
  • Venue: Courts located in Wisconsin (for state-specific claims)
  • Regulatory complaints may be filed with the Wisconsin cannabis regulatory authority

7. Contact

For questions about Wisconsin-specific rules, contact:

HigherScore
Email: legal@higherscore.app
Subject: Wisconsin Rules Inquiry